Read the taste

Two people (made up, but drawn from real patterns). Here is what each one likes. Go with your gut: which reads as the higher social status?

Ava
  • Opera and classical
  • Art-house cinema
  • Literary novels
  • Natural wine, gallery openings
Ben
  • Opera, and also grime and pop
  • Art-house films and blockbusters
  • Literary novels and reality TV
  • Natural wine and a cheeky kebab
Your gut call:

Most people pick Ava, the pure highbrow. That is the old Bourdieu map, where refined, exclusive taste marks the top (Bourdieu, 1979). But when researchers actually measured it, the map had flipped. Today's highest-status people are not snobs but cultural omnivores: comfortable across opera and grime, art-house and blockbuster, moving easily between registers. Narrow, exclusive taste now reads as less elite, not more (Chan and Goldthorpe, 2007). By the current signal, Ben reads higher.

Two things worth sitting with. First, notice you had a gut answer at all: that is habitus, we all read taste as a class signal, automatically, without deciding to. Second, the signal is not fixed or fair, it just moved, from highbrow-exclusivity to omnivorous range. So "good taste" is less a mark of worth than a moving marker of position, which is a good reason to hold your own taste, and your judgements of other people's, a lot more lightly.