The 2025 industry Code now names new duties: disclosing synthetic respondents and AI-generated data, avoiding foreseeable harm to the people behind the data, and declaring how AI shaped the research. Choose a supplier below to see which of those duties can be enforced against them.
Who are you buying research from?
Pick a supplier above to see which duties can be enforced against that supplier.
A code binds only the people who agreed to it.
This illustrates how the 2025 ICC/ESOMAR Code's reach works. It is not a specific ruling.