A perceptual map places brands so that the ones people see as alike sit close together. Since 2022 you can draw one from text people already wrote, instead of running a survey.
But the map only knows the text you feed it. Below is one coffee market with five brands. Pick which pile of found text to build the map from, and watch the same five brands move.
Illustrative positions and fictional brands. A live embed cannot run a real embedding model, so these numbers are a demonstration, not measured data.