Since October 2025 nobody sells political ads on Facebook or Google in the EU. What a party can do instead depends on the country. Compare any two.
What closed, in the one country with a number
Czechia, 2025: the whole Google and Meta market for the main competitors was 25.8% of what one contestant could legally spend. An estimate, not an audited total.
From the article's sources: OSCE Office for Democratic Institutions and Human Rights (2026a Czechia, 2026b Hungary, 2026c the Netherlands, 2026d Cyprus); Ireland (2009). Five countries in one election cycle, not a sample of 27. The 32 minutes is arithmetic on two figures the Czech report states.