Advanced Research Capabilities

When researching scarce segments like HNWIs or C-suite executives, traditional methods fail. Our scientifically verified AI technology creates statistically valid synthetic respondents from a small core of real data, enabling sophisticated analysis that would otherwise be impossible.

A method to generate robust strategic insights from the world’s most elusive and hard-to-reach audiences.

An expanded, statistically valid dataset that allows for advanced analysis (e.g., segmentation, driver analysis) on niche segments, complete with a full methodology report for total transparency and confidence.

We leverage AI-powered interviewers to conduct hundreds and thousands of one-on-one conversations simultaneously in any language. This unique method captures authentic, unprompted sentiment, bypassing the limitations and biases of traditional focus groups.

A capability that combines the rich narrative depth of qualitative interviews with the statistical power of quantitative data.

A quantified thematic analysis of thousands of conversations, identifying emergent narratives, sentiment drivers, and direct quotes, all presented in an interactive dashboard for exploration.

When strategic decisions can't wait, our agile global infrastructure delivers. We can conduct large-scale polls in over 190 countries, including challenging locations such as Greenland, providing reliable results at speed.

Statistically robust market and voter intelligence from anywhere in the world, delivered in as little as 24 hours.

A complete dataset and a top-line strategic report summarising key findings, critical cross-tabulations, and their implications, ensuring you have immediate, reliable evidence for urgent decision-making.

Behavioural and psychographic segmentation uses clustering to uncover groups and their decision drivers. Discrete-choice and conjoint modelling examines feature and price trade-offs, with market simulations and Monte-Carlo scenarios to compare alternatives.

Mixed-method journey research combines in-depth qualitative work with quantitative modelling. AI-assisted thematic analysis models themes and sentiment in unprompted public customer feedback.

A data-driven campaign blueprint that turns voter insight into electoral victory.

We move beyond traditional polling to provide a complete Segmentation, Targeting, and Positioning (STP) strategy. With a proven 80%+ election success rate, we decode the electorate's deep-seated motivations, pinpoint the most persuadable voter segments, and map out the most resonant themes, enabling ruthlessly efficient activation.

A complete strategic playbook, including: deep voter segmentation with rich personas; ready-to-deploy audience targeting blueprints for digital platforms; and evidence-based messaging recommendations to persuade key segments.

Explore Political Campaign Research

A 'flight simulator' that eliminates multi-million-pound guesswork from property development

Our sophisticated model allows developers to test every critical decision—features, layouts, amenities, and price points—in a simulated market before breaking ground. By modelling how real buyers make trade-offs, we transform high-stakes gambles into calculated, profit-maximising strategies.

A data-driven development blueprint, outlining the optimal mix of unit types, amenities, and pricing required to maximise sales velocity and project ROI against the competitive landscape. Read more here.

Explore the existing real estate application

A scientifically robust methodology for quantifying the value of intangible assets, providing unattackable, data-driven evidence for high-stakes litigation.

When a legal argument requires a precise number, expert opinion alone is a liability. We design sophisticated market simulations (choice-based conjoint) that compel representative audiences to make realistic trade-offs, isolating the precise value of the disputed asset—be it a patent, brand feature, or contract term—from all other confounding factors.

A Defensible Valuation Report detailing a clear, quantified price premium for the disputed asset, backed by a full, transparent methodology ready for expert testimony. This provides the statistical certainty required to build a robust, reasonable royalty or damages claim from a foundation of objective, third-party evidence.

Explore Product & Pricing Research

A nation's reputation is a high-stakes driver of tourism, investment, and diplomacy. We decode how a country is perceived by key international audiences, integrating both emotional (System 1) and rational (System 2) drivers to reveal the most powerful levers for building soft power.

A strategic tool to turn a nation's abstract reputation into a measurable, manageable asset.

A proprietary Country Reputation Index that benchmarks performance against peer nations, identifies the key drivers of perception, and provides a strategic roadmap for improving diplomatic and economic influence.

Explore Reputation Research

Sampling, assumptions, validation and interpretation depend on the research design and audience. Synthetic sample expansion requires a core of real data and a transparent methodology report. Public feedback analysis focuses on volunteered feedback, including extremes of delight and frustration. Discuss the appropriate design and limits with Latenta before using findings for a specific decision.