Reputation Research
Reputation Architect™
Understand the beliefs behind reputation and identify the audience and communication priorities that deserve attention.
The decision behind the research
Turn abstract perception into a predictable, strategic asset. Our proprietary reputation model reveals how nine distinct facets of reputation influence both subconscious (System 1) and conscious (System 2) audience perceptions. By mapping the precise antecedents of how opinions are formed, we provide a blueprint of the public mind. This intelligence allows for surgeon-like precision in communications, enabling targeted interventions that efficiently shape beliefs and drive desired behaviours with unprecedented accuracy.
What the research reveals
Turn abstract sentiment into a steerable growth engine—be that market share, soft power or ballot victories.
How Reputation Architect™ works
The nine-facet reputation model integrates System 1 emotion and System 2 rationale, mapping the path from belief to behaviour.
What you receive
A nine-facet reputation model; emotional and rational drivers; audience-specific perception analysis; and a strategic basis for prioritising themes and communications. Country reputation work also includes a Country Reputation Index and peer-nation benchmarks.
Decisions this research supports
Identify the audiences and beliefs requiring attention, prioritise communications themes, compare reputation with peers and distinguish surface approval from deeper trust.
Evidence in practice.
Explore the research question and the reported outcome.
Where this research leads next
For consideration and commercial brand strength, use brand equity research. To examine what customers volunteer publicly about their experiences, use voice of customer research.
Questions, clarified.
How does reputation research differ from brand equity research?
Reputation Architect examines the beliefs and perceptions behind reputation across audiences. Brand Equity Maximiser focuses on brand health, competitive consideration and its commercial implications.
Can the research address a country’s reputation?
Yes. The existing country reputation capability integrates emotional and rational perceptions, benchmarks peer nations and delivers a Country Reputation Index with a strategic roadmap.
Find the Variable That Changes the Decision
If the decision matters enough that assumptions are expensive, start with the evidence.